Many companies (large and small) struggle to articulate adequately the value they offer customers, often promoting product features or making generic assertions about the benefits of their solution with little focus on any specific target customer.
A compelling value proposition, on the other hand:
- expresses your business offering in terms of the value it offers to specific customers
- differentiates you from your competitors
- forms the basis of all marketing and sales activities and materials
- perhaps most importantly – clarifies in your mind what you and your company actually do!
This hands-on workshop will take you through a series of straightforward steps in which you develop a set of compelling, customer-oriented value proposition statements, which you can use immediately to connect with potential customers, prepare a marketing plan, update your website, and speak to potential investors.

The workshop is applicable for B2B companies at all stages of growth. For early-stage start-ups it helps you to identify and attract the attention of potential customers; and for growing businesses it allows you to develop messages to addresses new market segments.